Joe was sitting at home one evening, eating popcorn and watching the ball game, when his doorbell rang. He got up and answered the door, to find a salesman standing there with a very odd-looking object in his hand.
“What is that thing?” Joe asked.
“It’s a Thermos,” the salesman replied.
“What does it do?” was Joe’s next question.
“It keeps hot things hot and cold things cold,” said the salesman enthusiastically.
After discussing the price, Joe purchased the Thermos.
The next day at the plant, Joe’s co-worker buddies gathered around him to look at his strange new object.
“What’s that thing?” someone asked.
“It’s a Thermos,” Joe said.
“What does it do?” asked another guy.
“It keeps hot things hot and cold things cold,” Joe answered.
“What ya got in it?” was the next question.
Joe said, “Three cups of coffee and a grape popsicle!”
The moral of this little story: Be sure when you sell your product or service that your customer knows exactly what it will do…and what it won’t. You’ll avoid a ton of customer dissatisfaction, complaints, loss of business and bad publicity by being crystal clear!
Love & blessings,
THE Sales Wizard at
Red Cap Sales Coaching and Elite Sales Academy
Chat with me (no charge) and find out how can double your sales and income in 90 days or less, GUARANTEED! Click HERE to arrange a time!!