Your value statements are an extremely important part of your sales conversation. It’s important to craft effective value statements that convey to your prospects exactly what you can do for them. That’s what they want to know about you…what’s in it for them if they become your patient or client?
It’s interesting, then, that most salespeople seem to talk about “I, we, me, us and our” when they talk about what they do.
Be different. Use YOU statements.
An example: Instead of saying, “In our program, we make sure to provide great customer service, and we return phone calls promptly,” you could say, “You deserve the finest customer service available, so you’ll receive prompt attention whenever you have a question or challenge. Your calls will be returned within 12 hours.”
If you’d like help developing your value statements, click here, complete the survey, and you’ll get a FREE 45-minute session with a Red Cap Sales Coach to work on YOUR sales conversation!
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